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Frequently asked questions
Practical answers about services, investment and how we work — gathered from the most common questions on pricing and each service page.
All questions
Are these final prices?
No. They are “from” anchors in COP. The final quote depends on volume, duration, revisions and scope.
Why not publish a fixed menu?
A 15-second Reel and a 60-second testimonial are not the same job. Anchors help you budget; scope locks the price.
Where should I start?
Need clarity? Strategy session. Know what to say? Production. Want the month operated? Monthly management.
Is this the same as a monthly community manager plan?
No. The strategy session is one-off consulting: a deep meeting, diagnosis and action plan. It does not include production, publishing or daily management. If you want ongoing operations later, you can move to content strategy, production or monthly management.
What do I leave with?
Clarity: a review of your current channels, commercially relevant opportunities, prioritized next steps and a written action plan you can execute yourself, with your team or with me on another service.
How long is the session and what format?
The main session runs 90–120 minutes by video call. Beforehand you receive a short questionnaire and share links to your profiles. Afterward you get a written summary with agreements and next steps.
Does it work if I'm just starting on social?
Yes — often the best moment. You avoid posting blindly for three months and rebuilding later. We define where to start, which platform to prioritize and what not to do yet.
Can I book only the session without committing to more?
Absolutely. Many brands in Colombia use the session to align partners, teams or budgets. There is no obligation to continue with another plan.
How is this different from hiring a generic community manager?
A commodity CM usually sells posts and replies for a flat monthly fee. Here I don't operate your account — I think with you. The session answers 'what should we do and why?' before you spend on production or a junior profile posting without direction.
Do you work with brands outside Medellín?
Yes. I work with clients in Bogotá, Cali, Barranquilla, smaller cities and remotely. Video format works the same; what matters is access to your metrics and content history.
What exactly do I receive?
An executable strategic document with brand and competitor analysis, buyer persona, content pillars, initial editorial calendar, idea bank, format recommendations by platform, measurable goals and tone-of-voice guidelines. It's the compass before production.
Does content strategy include producing pieces?
No. This service is 100% strategy. Production and editing live in content production; full monthly operations live in monthly management. Separating layers avoids paying for premium editing when the message isn't clear yet.
Which platforms does the strategy cover?
I design for where your audience is: Instagram, TikTok, LinkedIn, Facebook or combinations. Many Colombian SMEs start with Instagram and TikTok; B2B brands often prioritize LinkedIn. The document specifies priority and effort per channel.
How long does delivery take?
Typically 2–4 weeks depending on complexity, product lines and access to brand information. Includes at least one presentation session and one revision round on the document.
Can my team execute the strategy?
Yes — that's a primary use case. Many brands in Colombia hire strategy to align an in-house designer, freelance CM or agency around one base document.
How is this different from a strategy session?
The strategy session is concentrated consulting: diagnosis and action plan in one meeting. Content strategy is a deep deliverable: research, editorial architecture and a calendar ready to operate for weeks or months.
Do I need active social profiles to start?
Not required, but helpful. If you're starting from zero, the document includes setup recommendations, first 30 days and criteria for what to publish before you have an audience.
How does this connect to real organic results?
Strategy doesn't guarantee virality, but it reduces randomness. I've applied similar approaches for consumer and retail brands with measurable organic reach — for example, campaigns in the Parque Alegra ecosystem with +1.3M organic views in 90 days and Coca-Cola pieces with 1.3M+ views. Your brand will have proportional goals for its context.
What does social video editing include?
Shot selection, retention-first pacing, burned-in captions, brand typography, color grading, royalty-free music, light motion graphics when useful and 9:16 exports ready for Instagram, TikTok or Shorts. Includes a pilot piece to align standard before the rest of the pack.
Do you film the content?
This plan starts from your recorded footage (or your team's rushes). For creative direction, scripts or editorial calendar first, combine with content strategy or monthly management.
Does it work for phone-shot footage?
Yes. Most Colombian brands and founders shoot on phones. The difference is briefing, shot selection and editing built for retention and sales — not owning a cinema setup.
How many videos do I need per month?
It depends on the commercial goal. Many SMBs start with 8–12 short pieces per month across Reels, TikTok and Shorts. Volume, length and motion complexity are defined in the quote.
Is this the same as hiring a UGC creator?
Not exactly. UGC emphasizes on-camera authenticity. This service focuses on making your footage — shot by you, your team or a UGC creator — look professional, retain viewers and drive action. Both approaches can work in the same workflow.
How do you quote in Colombia?
By piece pack or project. The proposal reflects duration, quantity, caption and motion complexity, delivery timeline and revision rounds. Check indicative ranges on pricing and reach out for a COP quote.
What exactly does monthly management include?
Light monthly strategy (priorities, messages, calendar), production or piece coordination, premium video editing when applicable, scheduling, publishing on agreed platforms and follow-up with metric review. End-to-end operations with strategic judgment.
How is this different from a cheap community manager?
A commodity CM usually delivers generic posts, little research and vanity metrics. Monthly management here starts from consumer-brand experience, retention-oriented editing and light strategy every month — not just filling the calendar.
Do I need prior content strategy?
Not required, but it helps a lot. If you're starting from zero, month one includes more definition work. If you already have a content strategy document, operations are more efficient from day one.
How many pieces do you publish per month?
Volume is defined in the proposal based on platforms, filming resources and commercial goals. I prefer a realistic count with premium quality over promising 30 mediocre posts.
Do you reply to comments and DMs?
Community care scope (replies, moderation, response times) is defined in contract. Monthly management can include an agreed interaction level; it's not a 24/7 call center unless explicitly contracted.
Does it include paid ads?
No. Management focuses on organic content: strategy, production, publishing and reading results. If you need ads, I can recommend partners or align organic creatives with campaigns you run.
Can I combine monthly management with production only?
Monthly management already integrates production/editing within the plan. If you only need editing for material you publish yourself, the right service is content production. Management is for delegating the full month.
What is a UGC brand video?
Content recorded by a person — not necessarily the brand founder — who talks about or demonstrates a product or service in a natural tone, like a real recommendation. The brand uses it on its feed, in Reels, TikTok, Stories or paid ads. The value is on-camera credibility and a native feed feel.
How is hiring a UGC creator different from hiring an influencer?
An influencer typically sells reach on their own audience: a post on their profile and visibility among their followers. A UGC creator delivers assets the brand uses on its own channels or in ads — the focus is believable content, not the creator's reach. Both can combine, but they are not the same purchase.
What does the UGC video service include?
Aligned brief, agreed script or talking points, on-camera recording with phone or light setup, delivery of clips or rushes per package, one agreed revision round on script or takes and basic usage-rights documentation for the brand. Premium editing is a separate service in content production.
Do UGC videos include editing with captions and motion?
UGC recording and strategic editing are different layers. Here I focus on what happens on camera: hook, demo, testimonial, authentic tone. If you need burned-in captions, retention pacing and brand finish, combine with content production for a full workflow.
What usage rights does the brand receive?
Defined by contract per package: organic use on brand social, paid use (Meta, TikTok, etc.), license duration (6, 12 months or perpetual in some cases), category exclusivity and number of pieces. Everything is written before recording to avoid friction later.
How do you measure UGC videos?
It depends on objective: retention and completion rate for organic, CTR and CPA for paid, saves and DMs for consideration, hook A/B tests when volume allows. I do not promise invented numbers — I deliver brief-aligned pieces and can recommend which metric to prioritize by use case.
Does this work for SMBs and founders in Colombia?
Yes. Many SMBs do not have a founder comfortable on camera or want variety of faces and tones without hiring an expensive influencer. UGC solves credibility and social-proof volume with more predictable investment than large-reach creator campaigns.
How do you quote UGC in Colombia?
By piece pack, not loose hourly blocks. Price reflects video count, length, script complexity, travel, usage rights (organic vs paid), exclusivity and timeline. Indicative ranges on pricing; customized COP proposal via contact.
