4+ years of experience
4+ years of experience managing digital communities and creating content.
Why work with me?
Specialized training
Social communicator with a master's degree in digital communication. I hold a diploma in digital marketing, plus courses in content creation and community management.
Metrics-driven decisions
Strategies and decisions based on metrics. I analyze results to optimize every action and build strategies that impact the client's goals.
Tools &skills
Technical mastery and optimization of key platforms essential for conceptualizing, advanced editing, and strategic distribution of digital content with high commercial impact.
What those who trust me say
I worked with Paola at Bienestar Uninorte and was so impressed by her professionalism that I called her again for a furniture store project. Her strategy and execution are impeccable.
I worked with Paola at Ofima and her professionalism made the difference. Her content strategy consistently boosted our numbers, and every piece reflected creativity and a clear business vision.
Paola helped me grow @reydelvacile, an entertainment account on Instagram. Her campaign and strategy added over 10,000 real followers in a short time.
From idea to results
Discover
I learn about your brand, goals, and audience to understand your needs.
Strategy
I design a customized digital plan with clear, measurable actions.
Create
I develop content and campaigns aligned with your brand and goals.
Measure & Optimize
I analyze results , optimize, and scale what truly works.
“It's not about being everywhere, but about connecting where it truly matters.”
For recruiters and companies
Open to Content Strategy, Social and Brand Content roles
Beyond freelance projects, I evaluate in-house or retainer opportunities with companies in Colombia and LatAm. I look for teams that measure content by business outcomes — not just likes.
- Content Strategy
- Senior Social / Community
- Brand Content
- Short-form video & UGC
Documented retail and consumer experience (campaigns linked to Coca-Cola, Starbucks, H&M, TOTTO, Cine Colombia / Parque Alegra) with 1.3M+ organic views in 90 days on highlighted pieces. Based in Medellín · remote nationwide.
