Experiences
Parque Alegra
Parque Alegra case: 1.3M+ organic retail views
Short answerRetail experience content at Parque Alegra (Barranquilla) with multi-million organic impact.
1.3M+Organic views (90 days)
6+Brands involved
Problem
Activate mall brands with content that drives organic reach and conversation.
Context
Campaigns for tenants inside Parque Alegra (Parque Arauco).
Objective
Organic visibility and engagement — not paid media alone.
Process
- 1Brand/experience brief
- 2In-store storytelling
- 3Agile vertical production
- 4Publishing and metric reading
Results
- 1.3M+ organic views in 90 days
- Multi-brand content in a retail ecosystem
- Transferable social proof for other brands
FAQ
Does Paola have a direct contract with each brand?
Brands are mall tenants; there is not always a direct contract with Paola. That transparency is part of the case.
