Experiences

Coca-Cola

Coca-Cola case: moments and flavor in organic content

Short answerExperience and flavor content for Coca-Cola in a retail environment, with high organic view volume.

1.33MVisualizaciones

Problem

Translate a global brand into local, social-native moments.

Context

Pieces developed within the Parque Alegra ecosystem.

Objective

Build affinity and organic reach through experiential storytelling.

Process

  1. 1Moment concept
  2. 2On-location capture
  3. 3Vertical editing
  4. 4Publishing and tracking

Results

  • 1.33M views associated with the featured piece
  • Approachable and consumable brand narrative

FAQ

Can I replicate this for my brand?

Yes—by adapting storytelling to your category and matching formats to audience habits.